Signage 101 – Standard Signage Sizes

Signs are an essential facet of any business. They are the first line of communication with customers and can set the tone for the entire customer experience. It is necessary to use standard signage sizes to make sure your signage is effective. It ensures that your signs are legible and look professional to everyone.

Let’s discuss the different standard signage sizes and what each one is used for so that you can decide on the appropriate size for your signage and bollard installation needs.

Standard Signage Sizes

Poster Size: 24″ X 36″

24″ x 36″ is the most popular size for signage. It is large enough to be seen from a distance but doesn’t overwhelm your customers. This size is perfect for storefronts, window displays, and indoor signage.

Banner Size: 2′ X 4′

Banners are an excellent way to get your message across to the customers. They are often used for special events, sales, or promotions. They can be hung from ceilings, walls, or even on fences.

A-Frame Sign: 24″ X 18″

A-frame signs will help you attract attention to your business. They can be placed on sidewalks or in front of your store. A-frame signs are perfect for companies that have a lot of foot traffic.

Yard Sign: 18″ X 24″

Yard signs can be used for advertising your business to passersby. They can be placed in front of your store or your yard. Yard signs are generally best suited to promote special events or sales.

Ledger Sign: 11″ X 17″

The ledger sign is one of the smaller standard signage sizes, typically used for directional signage or informational signage in office buildings or schools. Ledger signs can be placed on walls or doors and are often used with other signage to provide clear wayfinding information.

Letter: 8.5″ X 11″

This standard size is for letterhead, envelopes, and other office documents. It’s also a standard size for signage in small businesses, especially those just starting.

Other Lesser-Known Signage Sizes

Retail Poster Sizes

The average retail poster size is 20″ by 28″. However, some retailers will go bigger with their posters. However, what’s more important is that you must keep your signage proportional to the storefront size.

Movie Poster Sizes

The standard movie poster size is 27″ x 40″. Movie posters are printed on thicker paper stock than ordinary paper and displayed outdoors. The signs are often plastered on walls or billboards as an advertisement for the upcoming film.

Commercial And Residential Signage Sizes

There is no definitive answer regarding signage size for commercial and residential properties. However, every signage installation contractor recommends using at least 6 inches of tall signage. This will ensure that your signage is visible from a distance.

However, if you want to get signage and bollard installation of a bigger size, remember to keep it proportionate to the size of your building.

Things To Consider Before Getting a Signage Installation

Size is not the only thing you should consider before getting signage installed. Here are a few other factors:

• The type of sign to be used – You should decide on the kind of sign that is right for your business. It ensures you get the most out of your signage and bollard installation.
• The purpose of the signage – What do you want your sign to achieve? It will help determine your sign’s size, shape, and location.
• Your budget – How much are you willing to spend on signage installation? It will help narrow down your choices and ensure you get the most out of your budget.
• The location of the sign – Where will your signage be located? It’s an essential consideration as it will affect your sign’s visibility.

Kinds Of Materials Used in Signage and Bollard Installation

Several materials are used in signage and bollard installation. These include:

• Metal – This is one of the most common materials used in signage. Metal signs are durable and can withstand the elements.
• Plastic – Plastic signs are lightweight and easy to install. They are also less expensive than metal signs.
• Glass – Glass signs are sleek and modern. They can be backlit for added visibility.
• Aluminum – Aluminum is a popular choice for signage as it is durable and weather resistant. It is also easy to install and light in weight.
• Wood – Wood is another option for signage. It is sturdy and can be painted or stained to match your business’s branding.
• Acrylic – Acrylic is a clear plastic that is often used for signage. It is lightweight and shatter-resistant.
• Vinyl – Vinyl is a durable, flexible material that can be printed on. It is often used for outdoor signage to withstand weather and sun damage.

Benefits Of Choosing the Right Signage Size

There are various benefits to selecting the right signage size. The correct signage can help customers find your business, advertise your products or services, and make a positive first impression.

The wrong signage can be confusing, unreadable, and even off-putting. It is essential to take the time to choose the right signage size for your business.

A sign installation contractor can help you select the right signage size for your business. They will also install your signage correctly, ensuring it is visible and legible.

Why Choose a Sign Installation Contractor?

A sign installation company has the experience and expertise to install your signage correctly. They will also consider the size, placement, and type of signage you need.

Hiring a sign installation contractor ensures that your signage is installed the first time correctly.

If you are still unsure what size or type of signage is right for your business, a sign installation contractor can help you make the best decision for your needs. They can provide expert advice and guidance on choosing the right signage size, type, and material for your project.

Are you looking also to install bollards on your commercial property? Here’s what you need to consider.

PowerSurge Plus LLC is a full-service residential and commercial company offering various services, including signage installation in Philadelphia, PA. We have been serving clients since 1998 and will help you realize the best options for your project. Get a quote today!

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